1. To produce graduates with a high level of professional skills and moral integrity to meet the human
resources needs required for the social and economic development of the southern region and the country;
2. To generate new knowledge through research and scholarship in order to strengthen regional and national economic self-reliance and international competitiveness;
3. To provide academic and technical services to state and private enterprises through research, training, and consultancy activities in order to ensure an efficient transfer of necessary and appropriate technology for social and economic development at regional and national levels;
4. To conserve and promote the traditional arts and culture of the region and the nation so that the University is known as a model center of community life worthy of emulation.